Website design
Mindful Extracts was born from personal experiences and offer premium CBD products as well as guidance on mindfulness to improve quality of life.
Natural balance for body & mind.
Role: Designer
Client: Mindful Extracts
mindfulextracts.co.uk
@mindfulextractscbd
Print: WithPrint
Website design and infographics for Anova.
Anova is a technology company, on a mission to accelerate clinical development, reduce cost and increase access to promising new treatments.
Role: Designer
Client: Anova Enterprise
Responsive Website Design.
Role: Designer
Client: National Museums Scotland
Agency: Mud
RESULTS
250% rise in year on year sales through the store.
đ Best Independent Electrical Retailer Website, ERT Awards 2022
Wireframes, UX & UI Design.
NE Appliances is the largest independent retailer of kitchen appliances in the South West, offering a full kitchen solution with appliances and kitchens all under one roof.
Results:
+25% Improvement in conversion rate.
11% Reduction in bounce rate.
100% increase in the number of transactions year to date.
20% improvements to site speed metrics.
Role: Designer
Client: NE Appliances
Agency: C3
Art Direction, Brand Revamp, Responsive Website Design, UX & Photography Styling.
Client: The Cowshed
Role: Art Director + Designer
OBJECTIVES
At the heart of The Cowshed is a wealth of stories that reinforce and bring to life the character of the brand, character that already attracts loyal customers and which could draw in new and captivated audiences the wider its message reaches.
Food has become an increasingly popular pastime, topic and product in recent years, which presents a huge opportunity, but also makes it even more important to stand out from the crowd, tell a story and engage the audience. If carefully crafted, a digital world can provide a window to a brand, as close as possible to a firsthand experience conjuring up the sights, smells and atmosphere.
SOLUTION
We feel it is important to âshow, not tellâ and this approach runs throughout our work.
In addition to the practical functions required we focused on building on two key elements of their online profile â Character and Community.
The personality of the brand needed to be successfully translated to online and in addition the loyal and engaged community that exists needed to also be harnessed and built up in an online setting. These elements are layered over the necessary and more practical requirements of the site such as location details, contact pages, menus and booking details. Both Character and Community are built via content â much of this visual.
BRAND REVAMP
We were asked to refine the Cowshed branding to make it more flexible for usage on and offline. The result is sophisticated and elegant and therefore representative of the nature and quality of the restaurant experience.
WEBSITE
With the construction of an exciting new Bath restaurant underway the Cowshed were making ambitious steps towards expanding upon the huge success of their original Bristol based restaurant.
In keeping with the spirit of ambition, we created an online experience that supports and celebrates Cowshed's success and growth. The website has been created to successfully support future growth by making an easy job out of adding new restaurant locations. Each individual restaurant location benefits from having its own online space, where news, events, special offers and menus can be individually tailored. This applied approach individually celebrates each restaurant by giving it its own unique personality, whilst simultaneously providing a cohesive branding experience to the user.
The visual style of the website is uncluttered and puts imagery at the heart of the user experience. The website promotes the restaurants beliefs of serving only the best and most delicious of local ingredients to its customers.
Whether accessing the website either via their desktop PC, tablet or smartphone, Cowshed customers will find it quick and easy to view the latest menus, check special offers and make an online reservation.
PHOTOGRAPHY
The concept we came up with for the website required us to do a still-life food photography shoot. And specifically of the raw ingredients before they were turned into the delicious meals that end up on the Cowshedâs customerâs plates, to tell a story of real, honest food.
We spent a day styling and photographing four different set-ups that formed the basis of our design. We mounted our camera on a jib so we could look down at the table at a 90 degrees angle and controlled the camera via the laptop using tethering in Adobe Lightroom. The images were then cleaned up and graded in Photoshop before they were added to our designs.
A week after the food shots we went back to the restaurant to take some shots to support the rest of the site and add to the existing library we worked with.
Look & Feel / Website design
Established in 1990, Play Away is proud to have been the very first baby nursery to open within Hampshire; thirty years on and they now care for 324 wonderful children every day, aged between 3 months and 5 years.
Growing, Learning, Developing.
Role: Designer
Client: Play Away Nursery Group
Responsive Website Design.
Role: Designer
Client: Heineken
Agency: Indicia Worldwide
Doing more with less
The Print Connect portal is delivering Heineken three times the engagement of a traditional catalogue portal. This visibility is pushing brand consistency up, rogue spending down, and encouraging employees to share ideas and innovation.
Identity & website design for Dave Stockley (a.k.a Spon). A front-end web developer based in Bristol.
Role: Designer
Client: Dave Stockley AKA Spon
UX & UI design for their responsive live camera interface (Lobster Vision).
Role: Designer
Client: Lobster Pictures
Client: Bloxham School
Art Direction, User Interviews, Wireframes, UX & Responsive Website Design.
OBJECTIVES
Telling authentic brand stories in the educational sector has become a bit of a niche for us. And when Bloxham School in Oxfordshire commissioned us to help them with their digital strategy we jumped right on the case.
Bloxham School has a strong ethos, big ambition and an expectation that every child will flourish. It has the desire to develop students as critical thinkers and independent learners through an all-around holistic approach to education. They believe strongly in preparing young people for life beyond the school gates, with the core skills and the finest academic qualifications needed to be successful and adaptable in an ever-changing world.
The brief was to produce an elegant, bold and brave new website, that would accurately portray life at the school and promote its core educational hallmarks. The website needed to consistently convey Bloxham Schoolâs brand promise and help reinforce this promise right through from an initial school visit, to school life and beyond.
SOLUTION
Every one of our projects starts with asking a lot of questions, so only after we conducted a series of stakeholder interviews did we summarise the user and business requirements and were ready to work on the website's structure, both in page groupings and in individual page priorities.
The resulting website has a high degree of information-giving and also maintains an optimum level of engagement by continuing to celebrate Bloxham Schoolâs key qualities and successes.
ASSET PRODUCTION
Bloxham School identified five hallmarks as part of its brand positioning strategy, which was used as a brief for the websiteâs photography and homepage video. Over the course of two days, our team covered the schoolâs key areas and topics allowing us to produce a 30-second piece that touched upon all five of these hallmarks with the aim of providing a quick introduction to the school and its grounds.
đ WÂł Awards - GOLD
Responsive Website Design.
Search Star is a leading digital media agency. When they briefed Mud to create a new website, we knew it would have to be an interactive, highly engaging user experience. One that would connect with a savvy audience and reflect the dynamic, fast growing company they are. So thatâs what Mud built.
Role: Designer
Client: SearchStar
Branding: Supple Studio
Agency: Mud
Art Direction, Wireframes, UX & Responsive Website Design.
Role: Art Director + Designer
Client: Leweston School
Agency: Pixillion
UX & Responsive Website Design.
Role: Art Director + Designer
Client: Pixillion
Art Direction, Wireframes, UX & Responsive Website Design.
Role: Art Director + Designer
Client: Mid-American Christian University
Agency: Pixillion
